Tips to identify fake reviews:

• Beware of extreme “pro” or “con” opinions: Real reviews are typically more moderate in praise or criticism.
• Check the timing: It can be a red flag if a large number of positive or negative reviews appear in a short time frame.
• Look for at least two dozen reviews before deciding whether you’ll become a customer: You want to make sure there are plenty of opinions to determine that there’s a reliable trend happening.

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