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  • August 10, 2016

    HOW TO BOOST YOUR ONLINE REPUTATION THROUGH SENTIMENT ANALYSIS

    July 13, 2016

    THE IMPLICATIONS OF REPUTATION MANAGEMENT IN TERMS OF EMPLOYER BRANDING

    June 15, 2016

    SAY YES TO SPEEDING YOUR ONLINE REPUTATION!

COMPETITIVE ADVANTAGES THAT REPUTATION MANAGEMENT BRINGS
January 18, 2016

In our organizations, we can approach reputation management from, at least, 2 perspectives: that of a regenerative capability – a permanently updated systemic resource which generates competitive advantage through exploiting our firm’s core competencies – and that of an independent […]

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Marketing


ONLINE REPUTATION MANAGEMENT – 2016 PREVISIONS
January 4, 2016

As we leave behind 2015 – a year of social systems strengthening that demanded more and pushed us to continuous innovation – let’s check the horoscope for the next year. 2016 announces almost the same …

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A BiT of 2015 – SHORT MARKET ANALYSIS
December 9, 2015

Social media business norms shape today’s news driven environment. No news here, right? Somehow, content of any form (but mostly the punchline type) is the root of our entire lifestyle and understanding of what happens …

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REVIEWS ALGORITHMS
December 2, 2015

Ever wondered how you get your scores on sites like Amazon or Yelp or Trip Advisor or any other for that matter? We haven’t either. Like, who cares, anyway?! Besides everybody, we mean. Well, broadly, a basic …

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ETHICAL CONSIDERATIONS OF REPUTATION MANAGEMENT
November 25, 2015

In terms of organizational identity, reputation risk management overlays what could be, over what it is. We make this distinction when we set our action based perspective. Do we build from customers input to business …

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BRIDGING THE PERCEPTION GAP
November 18, 2015

This is how it goes, right?! And we all get a fortune telling mirror in the Entrepreneurs Initiation Ritual. And the fancy, classical crystal ball together with the Entrepreneur of the Year Award. Yeah, Fairy Godmother …

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INTEGRATED VS INDEPENDENT CUSTOMER FEEDBACK SOLUTIONS
November 11, 2015

We live in a time when “customer feedback solutions” strives not to be just a concept anymore. Indeed, as consumers, we’re still manipulated by appealing ad campaigns, social standards or lead to preset conclusions. It …

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ONLINE REPUTATION MANAGEMENT – THE AMAZON WAY
November 4, 2015

Spiritually, it’s a time when most of us keep looking for a general, universal truth. At the same time but at a different level, companies do it as well when searching for their own identity, …

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5 STEPS TO SUPER CHARGE YOUR ONLINE REPUTATION
October 15, 2015

News flash: Your audience doesn’t trust your Facebook branding! But don’t just count on me with this one. “The Myth of Social Media”, a Gallup research, found that 62% of the 18000 consumers who participated in this …

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TODAY’S BIGGEST Q: IS THE POWER OF THE PEOPLE AFFECTING YOUR COMPANY?
October 8, 2015

Dear Fellow Entrepreneurs/Brand Owners/Builders from all over the Universe, This is a manifesto – a positive one, for tribe searching. Obviously, we have all realized by now that each person has something to say. I’m sure you …

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    • HOW TO BOOST YOUR ONLINE REPUTATION THROUGH SENTIMENT ANALYSIS
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    • SAY YES TO SPEEDING YOUR ONLINE REPUTATION!
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