In our organizations, we can approach reputation management from, at least, 2 perspectives: that of a regenerative capability – a permanently updated systemic resource which generates competitive advantage through exploiting our firm’s core competencies – and that of an independent […]
As we leave behind 2015 – a year of social systems strengthening that demanded more and pushed us to continuous innovation – let’s check the horoscope for the next year. 2016 announces almost the same …
Social media business norms shape today’s news driven environment. No news here, right? Somehow, content of any form (but mostly the punchline type) is the root of our entire lifestyle and understanding of what happens …
Ever wondered how you get your scores on sites like Amazon or Yelp or Trip Advisor or any other for that matter? We haven’t either. Like, who cares, anyway?! Besides everybody, we mean. Well, broadly, a basic …
In terms of organizational identity, reputation risk management overlays what could be, over what it is. We make this distinction when we set our action based perspective. Do we build from customers input to business …
This is how it goes, right?! And we all get a fortune telling mirror in the Entrepreneurs Initiation Ritual. And the fancy, classical crystal ball together with the Entrepreneur of the Year Award. Yeah, Fairy Godmother …
We live in a time when “customer feedback solutions” strives not to be just a concept anymore. Indeed, as consumers, we’re still manipulated by appealing ad campaigns, social standards or lead to preset conclusions. It …
Spiritually, it’s a time when most of us keep looking for a general, universal truth. At the same time but at a different level, companies do it as well when searching for their own identity, …
News flash: Your audience doesn’t trust your Facebook branding! But don’t just count on me with this one. “The Myth of Social Media”, a Gallup research, found that 62% of the 18000 consumers who participated in this …
Dear Fellow Entrepreneurs/Brand Owners/Builders from all over the Universe, This is a manifesto – a positive one, for tribe searching. Obviously, we have all realized by now that each person has something to say. I’m sure you …
