Yes, our reputation is influenced by both inside practices and the outside phenomena which vividly converge into an outstanding strategy. This means we need to find a dynamic balance between inner and outer influencers.

Yes, our reputational management plan needs to receive outer adjustments and allow in­depth shaping at the same time. Rapid intakes that foster adaptive reputations are highly valued nowadays.

And, yes, it is also imperative that it would act as a somewhat independent system that won’t allow turbulence to affect organizational trajectory. In other words, we’re talking long­term, self­sustainable mechanisms to generate new profit sources (not just income) over and over again.

Hence, in the context of today’s reputational management pillars , what seems to be making or breaking strategies is a combination of fluency, speed, and versatility. In short, have you met any AGILE REPUTATIONS lately?

Tech­Comfy Reputational Management

Social media is going further in its meaning and purpose ­ deeper than expected or envisioned ­ but, obviously, in resonance with the random metamorphosis of demand and offer.

Today’s customer’s portrait (terribly) cozy agents in a fervent search for platforms that enable them to have their say, reward them for doing so and who claim to be taken into consideration when… pretty much everything.

As providers, we’ve always anticipated and disrupted patterns through innovation. Now, it appears we need to outgrow ourselves to meet the above sketch. So, the story we’re going with is pushing the upper limit of technologization and mobile­ing.

In this light, effective reputational management takes place at the intersection of comfort and technology, so tech­comfy is the new standard for agile reputations. In other words, we can describe agility as a combination of producers’ market forecasts and their unsettling efforts for innovation with vigilance towards customers’ continuously updating and upgrading needs.

The Manifestations of Agile Reputations

For this past, post­recession decade, we’ve been immersing into a quite energetic environment, being somewhat forced to accept fast change as the absolute norm.

Thus, this evolving dexterity that we’ve acquired in time could be expressed but not limited to the following manifestations:

• Social Media has become the Breaking News Channel

Speed is what gets us through the major part of an ever growing informational flood. I remember how I found out about Michael Jackson’s death… on Twitter… 6 hours after it had happened. More recently, we’ve all been part of the USA’s political power struggle and laughed at the viral Trump memes together; we’ve all suffered and prayed for Istanbul and Brussels and shortly after we’ve been poked for not mentioning several other criminal attempts with fewer murders.

But have we done this in person? Did we all meet in Brussels? No. We do it all online, nowadays. On Facebook. On Twitter. On Instagram. Wherever, but face to face.

• Social Media is M­ing/Mobile­ing

Everything is shifting from E­something to M­something: applications, programs, websites, you name it. Each online product/service which we come in contact with has a mobile version simply because it’s more accessible (especially in terms of time).

Therefore, mobile messaging applications also foster insourcing more and more content.

State of Inbound Marketing 2012 showed that 42% of marketers mentioned that Facebook is critical or important to their business. Furthermore, The Social Skinny study has reported that 50% of 18­24 year­ olds go on Facebook when they wake up.

• Social Media goes visual

Video increases engagement with 62% more than photos and 43% more than content shares. Due to the newly gained popularity of live broadcasts and late graphics improvement, the capability to watch composition has doubled in the past couple of years. Consequently, emphasizing on the viewable becomes a matter of utility and particularity.

• Social media requires a predictive marketing strategy

With all of the today’s informative abundance, options’ diversity and flourishing competition, a strong plus is being the first to meet clients. A way to accomplish this is being anticipative and practicing targeted advertising by gathering cross­platform information on our users. Basically, the idea is to stick to one platform (most frequently used by our customers) where to deliver the outcome of all of the other platforms.

The Impact of Agile Reputations and what to do about it

Have you ever wondered if you’re heading the wrong way on a one­way track? Well, in terms of reputation, BestInTest is here to steer you in the right direction. BiT is a plug & play survey, review and testimonial tool that can be customized for any kind of business. Basically, we aim to offer you this pool of solutions to measure up your reputation and manage it in accordance with your own internal strategy; and all of these to suit an agile climate.

Yes, at BiT, we aim to stay on top of the social and reputational wave, so that we can provide real­time, qualitative solutions for smart companies. So, are you ready to up your game? How would going in the right direction feel for you? But, how does going in the right direction at the right pace sound?

Yes, as shown above, with complex algorithms providing simple solutions over familiar and handy technologies, BiT gives you the agility you need to build your genuine reputation! Are you ready to upgrade?

Yes… No… Maybe… Maybe just a BiT! 🙂