They are special! And unique. Thanks to their skills, visions and attitudes. And more. They walk in and out of your company and you seriously care about them because they affect your bottom line, right? But not only for that. […]
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They are special! And unique. Thanks to their skills, visions and attitudes. And more. They walk in and out of your company and you seriously care about them because they affect your bottom line, right? But not only for that. […]
Yes, our reputation is influenced by both inside practices and the outside phenomena which vividly converge into an outstanding strategy. This means we need to find a dynamic balance between inner and outer influencers. Yes, our reputational management plan needs to receive […]
Do you get your fair share of market insight? Now, really, from your current reviews and testimonials, do get the kind of feedback you need in order to grow and develop as a business? ❏ Yes. ❏ No. ❏ Maybe. If […]
After shortly analyzing current trends in the social media setting, this article aims to navigate two main areas that they impact reputation in, respectively the profit and emotional registers. At the end, we’ll be able to observe how these frameworks shape customers’ experiences […]
We believe that everything in life has (at least) a two-dimensional reference system. We usually measure quality on the vertical axis and quantity on the horizontal one. This article aims to explore the vertical axis and answer the challenging question […]
We tend to think that reputational management is about us, the providers. Well, if we dive deeper into this concept, we’ll realize that our clients validate our reputation; nothing new here. Basically, reputational management becomes a function dependent on the […]
The benefit of being an entrepreneur is that once you have had a taste for developing new things, then any problem that surfaces can be invested in to become a solution for all. From facing difficulty in verifying and tackling […]
Obviously, on our road to success, there are ups and there are downs. There are shortcuts and there are detours. Here we are: perfectible human beings (rolling the company’s wheels), who make mistakes and there they are, defying us right […]
In our organizations, we can approach reputation management from, at least, 2 perspectives: that of a regenerative capability – a permanently updated systemic resource which generates competitive advantage through exploiting our firm’s core competencies – and that of an independent […]
As we leave behind 2015 – a year of social systems strengthening that demanded more and pushed us to continuous innovation – let’s check the horoscope for the next year. 2016 announces almost the same intensity, so we have managed […]