Sentiment analysis tells the story behind the numbers behind the words. Right? *smile Well, do you remember how in the It’s not about the nail movie they had two stories for the same event? There’s this woman complaining to a […]
Do you get your fair share of market insight? Now, really, from your current reviews and testimonials, do get the kind of feedback you need in order to grow and develop as a business? ❏ Yes. ❏ No. ❏ Maybe. If […]
After shortly analyzing current trends in the social media setting, this article aims to navigate two main areas that they impact reputation in, respectively the profit and emotional registers. At the end, we’ll be able to observe how these frameworks shape customers’ experiences […]
We believe that everything in life has (at least) a two-dimensional reference system. We usually measure quality on the vertical axis and quantity on the horizontal one. This article aims to explore the vertical axis and answer the challenging question […]
In our organizations, we can approach reputation management from, at least, 2 perspectives: that of a regenerative capability – a permanently updated systemic resource which generates competitive advantage through exploiting our firm’s core competencies – and that of an independent […]
Social media business norms shape today’s news driven environment. No news here, right? Somehow, content of any form (but mostly the punchline type) is the root of our entire lifestyle and understanding of what happens in the world. As opposed […]
Ever wondered how you get your scores on sites like Amazon or Yelp or Trip Advisor or any other for that matter? We haven’t either. Like, who cares, anyway?! Besides everybody, we mean. Well, broadly, a basic scoring algorithm could […]
Spiritually, it’s a time when most of us keep looking for a general, universal truth. At the same time but at a different level, companies do it as well when searching for their own identity, vision and values alignment. Amazon […]
News flash: Your audience doesn’t trust your Facebook branding! But don’t just count on me with this one. “The Myth of Social Media”, a Gallup research, found that 62% of the 18000 consumers who participated in this poll don’t find […]
Dear Fellow Entrepreneurs/Brand Owners/Builders from all over the Universe, This is a manifesto – a positive one, for tribe searching. Obviously, we have all realized by now that each person has something to say. I’m sure you are familiar to […]
