Customer reviews have gotten more important for local businesses over the years, according to research. And that means positive reviews appear to be having a bigger effect than in the past.
The increasing import of reviews has gone hand in hand with consumer likelihood to search for information about local businesses.
In 2010, just 7% of internet users surveyed by BrightLocal said they searched for local business information “almost every day.”
By 2014, that share had more than doubled to 15%, and remains at 14% in 2015.
In the same timeframe, the share of respondents who searched weekly also almost doubled, from 9% in 2010 to 17% in 2015.
Read the entire article at eMarketer