After shortly analyzing current trends in the social media setting, this article aims to navigate two main areas that they impact reputation in, respectively the profit and emotional registers. At the end, we’ll be able to observe how these frameworks shape customers’ experiences […]
News flash: Your audience doesn’t trust your Facebook branding! But don’t just count on me with this one. “The Myth of Social Media”, a Gallup research, found that 62% of the 18000 consumers who participated in this poll don’t find […]
Dear Fellow Entrepreneurs/Brand Owners/Builders from all over the Universe, This is a manifesto – a positive one, for tribe searching. Obviously, we have all realized by now that each person has something to say. I’m sure you are familiar to […]
Tips to identify fake reviews: Beware of extreme “pro” or “con” opinions: Real reviews are typically more moderate in praise or criticism. Check the timing: It can be a red flag if a large number of positive or negative reviews […]
Watch this talk to find out the surprising things Facebook (and others) can guess about you from your random Likes and Shares. And now, imagine what they can guess about you from your online reviews!
Customer reviews have gotten more important for local businesses over the years, according to research. And that means positive reviews appear to be having a bigger effect than in the past. The increasing import of reviews has gone hand in […]
