Dear Fellow Entrepreneurs/Brand Owners/Builders from all over the Universe,
This is a manifesto – a positive one, for tribe searching.
Obviously, we have all realized by now that each person has something to say. I’m sure you are familiar to those endless threads on Facebook where people infinitely contradict one another, or they just state the same thing but in different words. I’m certain you have stumbled upon those TripAdvisor reviews and spent some time reading them just to realize you’re having a different experience. Yes, I’m talking about those crowds that have something to say about your brand, indifferent of their actual contribution. Oh, wait, it happened on your business page, too? Oh, bugger… Did that affect your company? Did you happen to make key decisions based on some group’s reviews?
Again, repeat after me “This is a manifesto – a positive one, for tribe finding.”
Yes, social influence marketing plays an important and increasing strategic role in both brand affinity and purchasing decisions. A relatively recent Nielsen study shows that consumers are 5 times more dependent on content than they were 5 years ago. Thus, our marketers have pretty slim chances to achieve something if they only push messages through several channels. Diversity is not enough anymore. We need to develop a strong social voice. We need to take action and take part of our clients’ personal networks.
Today’s consumer skepticism paradox stands in the fact that trust, a major force in a prospect’s purchasing intention, is what they give away the hardest on social platforms. A Gallup poll has revealed how 94% of the people still use social networks to connect with their close ones, 29% use them for following trends and only 20% search there for product reviews. Have you ever wondered why the method we mostly use for marketing is the one that least determines our target groups to choose us?
Yes, this is the manifesto for tribe choosing.
Tribe – a (made up) term used to describe quality customers, respectively that rather small group which has great dedication and belief in your brand and the positive impact you are succeeding to bring into this world. Your tribe is made up of the online consumers that influence your happy hour. Your fandom. The early adapters who combine both emotional and rational judgements so they would constructively review your firm. The ones who help you help them. That’s your tribe!
Smart companies focus on tribe choosing. When talking about social marketing, intelligent and agile corporations select real customers to rate their businesses because the latter are their direct beneficiaries and need their improvement to keep happy.
So, where do you find your tribe? Good news: no need for you to find them. We have made it possible that only real customers rate your business. Moreover, Best In Test (BIT) is the first and only company in the world to give you all kind of tools to get the best score possible. By also incorporating great features for multiple locations companies, we ensure new leads make the best impression with what they read about your brand.
Today anyone can star-rate your company on Google, Facebook or any other specific sites in less than 1 second and without even being your customer. This kind of assessment has become more and more unreliable, causing severe financial consequences, wrong strategic turns and downward turnover.
At BIT, we make the real difference between the ones who truly have something to say and those people who simply have to say something. It keeps your tribe closer, so that the ones who matter to you have a say in their own experience. We offer a smart tool which enables your customers to talk about you on the internet. In a matter of seconds, customers can score your company, but you have a say in when and who to ask for a review.
To end on a funny note, as Reese Witherspoon reminded us in Legally Blonde 2 back in 2003, “An honest voice is louder than a crowd’s”. As much of a cliché as it would be, we have to give her the credit. In a time to talk with consumers and not at them, we need to focus on having an open discussion.
This was our manifesto – a positive one, for a BIT more brand authenticity and genuine reviews; and for marketing bottom-line deliverables; a manifesto to strengthen, a BIT more, the connection with your audience and increase transparency so that your clients will promote you instead of just talk about you… or even worse. Let BIT choose your tribe and try us for FREE now!